Privacy Policy


What our Privacy Policy Covers

This Privacy Policy covers any personal information that Bridal Shop Ltd (“Bridal Shop”) obtains from you when you use services or features on the site we own and control including, without limitation, (the “Sites”). We may add additional Sites from time to time as we expand our offerings and this policy will govern those new Sites when added. You may be accessing our Sites from a computer, mobile device, App or by any other means now known or hereafter devised, and this Privacy Policy governs your use of our Sites regardless of the means of access.

We may also interact with you on third party sites where we post content or provide feedback and/or invite you to post content or provide feedback, or enable you to interact on, download from or upload to third party sites, such as,, and (“Third Party Sites”). This Privacy Policy does not cover the privacy policies or practices of any Third Party Sites, or of companies that Bridal Shop does not own or control, or the actions of people that Bridal Shop does not employ or manage. Bridal Shop has no control over, and assumes no responsibility for, the privacy policies or practices of any Third Party Sites. You should check the privacy policies of Third Party Sites when providing personally identifiable information through such Third Party Sites. Our terms of use for the Sites give you more information about how we can interact with you via Third Party Sites.

By using the Sites, you agree to the terms of our Privacy Policy. If you do not like the terms of our Privacy Policy, you should not use our Sites.


What Personal Information is Collected

Bridal Shop collects information in two ways: (1) information you provide to Bridal Shop and (2) information Bridal Shop receives from your use of our services.

1. Information you provide to Bridal Shop : Depending on how you use Bridal Shop , we may ask you to share personal information with us. Whether you choose to give Bridal Shop information is completely up to you, but keep in mind that if you withhold information, you may not be able to use some of our services. For example, you may sign up for an account with Bridal Shop . If you do, we may ask for personal information like your name, email address, telephone number or credit card.

2. Information Bridal Shop receives from your use of our services: We may collect information about the services that you use and how you use them, like when you visit our Sites and/or view and interact with our advertising and content. This information may include:

·         Device information: We may collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number). Bridal Shop may associate your device identifiers or phone number with your Bridal Shop account.

·         Log information: When you use our services or view content provided by Bridal Shop , we may automatically collect and store certain information in server logs. This may include:

o    details of how you used our services.

o    Internet protocol address.

o    cookies that may uniquely identify your browser or your Bridal Shop account.

·         Information from Other Sources. We may obtain information from third parties and other sources outside of the Service.

·         Location information: When you use a location-enabled Bridal Shop service, we may collect and process information about your actual location, like GPS signals sent by a mobile device. We may also use various technologies to determine location, such as sensor data from your device that may, for example, provide information on nearby Wi-Fi access points and cell towers.

·         Cookies and anonymous identifiers: We use various technologies to collect and store information when you visit our Sites, and this may include sending one or more cookies or anonymous identifiers to your device. We also use cookies and anonymous identifiers when you interact with services we offer to our partners, such as advertising services or Bridal Shop features that may appear on other sites.


When Personal Information is Collected

Bridal Shop may collect information, including some personal information, if you use any of our interactive services, alerts, messages, calendars, profiles, blogs, lists, groups, media, cloud, favorites, wishlist, community forums, ratings, reviews, comments, posts, and other services whether currently existing or hereafter devised.


Public Information

Our services may let you share information with others. Please note that if you choose to share information about yourself in an open format, such as through a Third Party Site or in any user-generated content elements of our Sites, we consider that information to be public information – and not personal information. Remember that when you share information publicly, it may be indexable by search engines.


How Bridal Shop Protects Your Information

We realize that our users trust us to protect their personal information. We take that task seriously. We maintain physical, electronic and procedural safeguards to protect your personal information. For example, we use industry-standard Secure Sockets Layer (“SSL”) authentication to guarantee the confidentiality of online transactions made on our site. SSL authentication and encryption of the information that you send to us over the Internet help protect your online transaction information from third party interception. All sensitive information and/or systems that house that information (i.e., computers or filing cabinet) have physically restricted access in our offices. Employees are granted access on a need-to-know basis pursuant to specific job function requirements (for example, a billing clerk or a customer service representative). Furthermore, all employees are kept up-to-date on our security and privacy practices through periodic training sessions in an effort to keep security awareness levels high. We make efforts to implement commercially reasonable data security measures on our systems that are designed to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. However, no data transmissions over the Internet can be guaranteed to be secure. As a result, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. We urge you to protect your own privacy. We recommend that you do not share your password with anyone or share your password in an unsolicited phone call or e-mail. Unfortunately, despite all of our efforts, there is always a risk that third parties may unlawfully intercept transmissions. For example, we cannot ensure the security of your data during transmission to us or the security of your data on a smartphone or other mobile device, on your Twitter page, on another computer or through Apps. This reality is true of all Internet or data transmission use. As a result, we cannot ensure the security of any information you transmit, and you transmit all information at your own risk.


How Bridal Shop Uses Your Personal Information


Who Views Your Personal Information

We do not share personal information with companies, organizations and individuals outside of Bridal Shop unless one of the following circumstances apply:

Bridal Shop may share your personal information with companies that perform services for us, such as fulfilling orders, delivering packages, sending mail and e-mails, analyzing user data, providing marketing assistance, processing credit card payments, investigating fraudulent activity, conducting user surveys, and providing customer service. Although they may have access to personal information needed to perform their functions, they are prohibited from using or disclosing your personally identifiable information for other purposes.

Some personal information may be stored on servers owned by other companies. In general, only Bridal Shop will have the right to access this information. However, if your Bridal Shop account is managed for you by a domain administrator, then your domain administrator and resellers who provide user support to your organization will have access to your Bridal Shop account information (including your email and other data). Your domain administrator may be able to:

o    view statistics regarding your account, like statistics regarding applications you install.
change your account password.

o    suspend or terminate your account access.

o    access or retain information stored as part of your account.

o    receive your account information in order to satisfy applicable law, regulation, legal process or enforceable governmental request.

o    restrict your ability to delete or edit information or privacy settings.

Please refer to your domain administrator’s privacy policy for more information.

We may provide personal information to our affiliates or other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.

We may share aggregated, non-personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services. This information will not identify individual users.

Any personal information that you include in a profile or in any content submitted when using our interactive services or through Third Party Sites may be displayed on our Sites, so please consider this before submitting any such content. Please do not submit any information that you don’t want the whole world to know!

Bridal Shop does not currently sell or license personal information. Before selling or licensing your personal information, we will post a notice in this Privacy Policy and on our home page.

We will share personal information with companies, organizations or individuals outside of Bridal Shop if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

o    meet any applicable law, regulation, legal process or enforceable governmental request.

o    enforce applicable Terms of Use, including investigation of potential violations.

o    detect, prevent, or otherwise address fraud, security or technical issues.

o    protect against harm to the rights, property or safety of Bridal Shop , our users or the public as required or permitted by law.


Companies That Help Deliver Bridal Shop Products or Services

We may hire companies to help us deliver products or services. In such instances, we may need to share your information with these companies. Sometimes we also work with other companies who assist us in gathering your information in order to enable us and any other businesses of Bridal Shop to provide you with products and services. All of these companies are only allowed to use your information for delivery of the relevant products or services.


Companies Offering Promotions, Products, or Services

On occasion, Bridal Shop may share your information, unless you elect not to have us do so, with other unrelated outside third parties selected by us, so that these third parties can directly market their products or services via e-mail and/or postal mail.

Third-Party Advertisers

Once you have clicked on a third-party advertisement and have left our Sites, our Privacy Policy no longer applies. You must read the privacy policy of the advertiser to see how your personal information will be handled on their site.


Purchase or Sale of Businesses

As Bridal Shop continually strives to improve our business, from time to time, Bridal Shop may purchase a business or sell one or more of its businesses, and personally identifiable information regarding you may be transferred as a part of the purchase or sale. If Bridal Shop purchases a business, the personally identifiable information received with that business would be treated in accordance with the privacy policy of that business on the date of sale. If Bridal Shop and/or its subsidiaries or its assets are ever sold, acquired, merged, liquidated, reorganized, or otherwise transferred, in whole or in part, we reserve the right to transfer our user databases together with any personally identifiable information contained therein, to a third-party. Bridal Shop will make reasonable efforts to include provisions in the operative agreement(s) to require the counterparty(ies) to treat your personally identifiable information in the same manner you requested under this Privacy Policy.


Content Partners

We may provide content that is created by a third-party partner, sponsor or counterparty web site. In some instances the third-party sites will collect information in order to facilitate transactions or to make the use of their content more productive and efficient. In these circumstances, the information collected is shared between Bridal Shop and our third-party partners, sponsors and/or counterparties. These third parties will receive your information because you will be visiting their web sites or using their links and, in doing so, you may provide information directly to them. You therefore should refer to their privacy policies to understand how they handle your information and what kinds of choices you have.

Bridal Shop may provide you with a link to the supplier of a product or service so that you may obtain further information. If you link to the supplier’s site, the supplier may collect or receive information about you.

You also may make a purchase from Bridal Shop through a link from another web site or search engine and may use their checkout tool to do so. When you do, please be aware that both Bridal Shop and that web site or search engine will receive your information.


Accessing and Updating Your Personal Information

Whenever you use our services, we aim to provide you with access to your personal information. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. When updating your personal information, we may ask you to verify your identity before we can act on your request.

We may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes).

Where we can provide information access and correction, we will do so for free, except where it would require a disproportionate effort. We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.


Mandatory Disclosures Required By Law

Bridal Shop will disclose personal information and/or an IP address, when required by law or in the good-faith belief that such action is necessary to:

 Conform to the edicts of the law or comply with legal process served on Bridal Shop ,

 Protect and defend the rights or property of Bridal Shop and its Sites, or users of the Sites,

 Identify persons who may be violating the law, our Terms of Use, the rights of third parties, or otherwise misusing Bridal Shop and its Sites,

 Cooperate with the investigations of purported unlawful activities.

In addition, we may share your personal information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Use, or as otherwise required by law.



When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.


Cookies, Pixel Tags and Tracking

Bridal Shop wants to give you the best possible experience when you visit our Sites. We like to constantly update and improve the features on our Sites, we like to personalize your user experience, and we like to recognize you when you return to our Sites. We have a variety of ways of doing this. We collect information about how you use our Sites by setting and accessing cookies on your computer. A cookie is a small data file that identifies the web browser on a particular computer. No personal information is stored in the cookie itself. When you visit one of our Sites, a cookie will be sent to your browser and then stored on your computer’s hard drive. We use these cookies to track information about how often you visit our Sites, what pages you view, and where you go after you leave our Sites. We also link the visitor ID from your cookie to a user ID in our database to help us analyze web traffic and statistics. Other companies may help us with data research and analysis, but they are prohibited from using or disclosing that data for any other purpose. Cookies may also help us improve your user experience by, among other things, keeping track of your preferences, recognizing you if you are a registered user, and tracking any orders, if applicable. If any of your personal information needs to be accessed during that process, you will have to log in or otherwise authenticate yourself. If you don’t like cookies, you can set your browser to reject cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. For instructions, look at your browser’s Help menu. Note that certain features of our Sites may not be available if you delete or reject cookies.

We may use pixel tags (also called web beacons or “clear” gifs) on our Sites. They can help analyze what users like to do on our Sites and the effectiveness of our features and advertising. They can also help us customize your user experience. We may use information collected through pixel tags or tracked links in combination with your personally identifiable information. We may also combine personally identifiable information you provide to Bridal Shop with other personal information (such as purchase history and demographic information). We may work with other companies to help us track, collect and analyze this information but they are prohibited from using or disclosing this information for any other purpose.

Bridal Shop may also work with advertising partners (like Google, DoubleClick and ad exchanges ) that use cookies, pixel tags and other tracking technologies to serve advertisements on behalf of their retail clients, including Bridal Shop , across the Internet, including to you after you have visited our Sites. These advertising partners engage in remarketing, online behavioural advertising and ad delivery and reporting. With respect to Bridal Shop , these advertising partners may collect anonymous information about your browser as it makes visits to websites across the Internet (including our Sites) and your interaction with our advertising and email communications. This anonymous information may also be used to tailor advertising for you and others elsewhere on the Internet. Bridal Shop will have access to the information collected by these advertising partners and can then use it in combination with personally identifiable information provided by you to Bridal Shop to enhance your experience on our Sites. We will not share that personally identifiable information with these advertising partners.


Making a Purchase

If you purchase something on or through our Sites, you will have to supply a billing address, phone number, shipping address, and credit card information


Social Commerce and Other Third Parties

We work with trusted third parties, and with application developers who specialize in social commerce so we can connect to your social networks. We provide access to our Sites by third parties and business partners so we can generate interest in products among members of your social networks and allow you to share product interests with friends in your network.

The use of any features made available to you on our Sites by a third party may result in information being collected or shared about you by us or by the third party. Information collected or shared through any such third party features is considered “public information” by us because the Third Party Sites made it publicly available. If you do not want us to be able to access information about you from Third Party Sites, you must instruct Third Party Sites not to share the information. We cannot control how your data is collected, stored, used or shared by Third Party Sites or to whom it is disclosed. Please be sure to review the privacy policies and privacy settings on your social networking sites to make sure you understand the information they are sharing. If you do not want a Third Party Site to share information about you, you must contact that site and determine whether it gives you the opportunity to opt out of sharing such information. Bridal Shop is not responsible for how these Third Party Sites may use information collected from or about you.


Changes To This Privacy Policy

Bridal Shop will occasionally update this Privacy Policy in response to changing business circumstances and legal developments. If there are material changes to this Policy or in how Bridal Shop uses your personally identifiable information, Bridal Shop will prominently post such changes prior to implementing the change. We will obtain your consent if any changes materially alter the way we use the personally identifiable information we have already collected from you. Bridal Shop encourages you to periodically review this Privacy Policy to be informed of how we are protecting your information. This Policy is current as of Effective Date set forth below.


Key Terms

The following are some key terms used in this Privacy Policy:

o    Personal information: This is information which you provide to us which personally identifies you, such as your name, email address or billing information, or other data which can be reasonably linked to such information by Bridal Shop .

o    Bridal Shop account: You may access some of our services by signing up for a Bridal Shop account and providing us with some personal information (typically your name, email address and a password). This account information will be used to authenticate you when you access Bridal Shop services and protect your account from unauthorized access by others. You can edit or terminate your account at any time through your Bridal Shop account settings.

o    Cookie: A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.

o    Anonymous identifier: An anonymous identifier is a random string of characters that is used for the same purposes as a cookie on platforms, including certain mobile devices, where cookie technology is not available.

o    IP address: Every computer connected to the Internet is assigned a unique number known as an Internet protocol (IP) address. Since these numbers are usually assigned in country-based blocks, an IP address can often be used to identify the country from which a computer is connecting to the Internet.

o    Server logs: Like most websites, our servers automatically record the page requests made when you visit our Sites. These “server logs” typically include your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.

o    Sensitive personal information: This is a particular category of personal information relating to confidential medical facts, racial or ethnic origins, political or religious beliefs or sexuality.

o    Non-personally identifiable information: This is information that is recorded about users so that it no longer reflects or references an individually identifiable user.

o    Pixel tag: A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking activity on websites, or when emails are opened or accessed, and is often used in combination with cookies.


Contact Us

24-26 High Street

01708 743999

Opening Times:
Monday – Saturday 9.30 a.m. – 5.30 p.m.

By Appointment 

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